How to Ask Customer for Feedback (Tips and Examples!)

Customer feedback is a goldmine for improving your business, understanding your audience, and building lasting relationships.

But how do you ask for it in a way that encourages responses and feels natural?

In this blog post, we’ll explore effective tips for requesting feedback and provide real examples you can use right away.

How to Ask Customers for Feedback: 5 Tips

1. Keep It Short and Sweet Customers are busy, so make your request concise. A short, clear message increases the likelihood of them taking the time to respond.
2. Be Specific Avoid vague requests like “Tell us how we did.” Instead, ask focused questions like “How would you rate your overall experience with our customer service?”
3. Offer Multiple Channels Not everyone prefers the same method of communication. Provide options such as email, a survey link, or even a QR code.
4. Show Appreciation Acknowledge the customer’s time and effort. A simple “Thank you for sharing your thoughts!” goes a long way in making them feel valued.
5. Incentivize When Appropriate While not always necessary, offering a small incentive, like a discount or entry into a prize draw, can boost response rates without compromising honesty.

5 Examples of Notes Asking Customers for Feedback

Here are five effective examples of messages you can send to request feedback:

Example 1: Email Request

Subject: We Value Your Feedback!

Hi [Customer’s Name],

Thank you for [specific interaction, e.g., shopping with us or using our service]. We’d love to hear about your experience to help us improve. It only takes 2 minutes to share your thoughts!

[Click here to provide feedback]

As a token of our appreciation, you’ll receive [e.g., 10% off your next purchase] after completing the survey.

Thanks for helping us grow!

Best regards,
[Your Company Name]

Example 2: In-Person Request

What to Say in Person:

“Thanks so much for visiting today! If you have a moment, we’d love to hear how your experience was. Here’s a QR code you can scan to leave quick feedback – it’ll only take a minute, and it helps us a lot!”

Example 3: Social Media Post

Caption:

“Have feedback for us? We’re all ears! 🎣 Let us know how we’re doing by filling out this quick survey: [Link to survey]. As a thank-you, you’ll be entered into our monthly prize draw!”

Example 4: SMS Message

Hi [Customer’s Name],

Thanks for choosing [Your Company Name]! Could you take 2 minutes to share your experience with us? Your feedback helps us improve. Tap the link to get started: [Survey link].

We really appreciate it!

• [Your Company Name]

Example 5: Post-Service Follow-Up

Subject: How Did We Do?

Hi [Customer’s Name],

We hope you’re enjoying [product/service]. We strive to provide the best experience possible, and your feedback helps us get there. Please take a moment to let us know what you think:

[Leave Feedback Now]

Thank you for your time! We look forward to hearing from you.

Warm regards,
[Your Company Name]

Requesting customer feedback doesn’t have to be complicated.

With these tips and templates, you can encourage more customers to share their thoughts while strengthening your relationship with them.

Remember, every piece of feedback is a step toward excellence!